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Connect your campaign with topic-focused content. The page subject provides context, and the visitor chooses a relevant advertising option before continuing to your landing page. Define your ideal customer, keywords or IAB categories, traffic geography, devices, and browsers, and our team will evaluate the current fit.
Contextual advertising presents a distinct group of clickable advertising choices within or alongside content related to a topic. The surrounding content establishes context, and the visitor chooses a relevant option before continuing to an advertiser's landing page.
The page topic provides a clear setting for the advertising choices presented to the visitor.
A visitor selects a relevant advertising option before continuing to your landing page.
Use either focused keywords or controlled IAB categories for each request group to describe the context that fits your offer.
Specify requested geographies, devices, and browsers. Nothing is inferred from page language, your location, or another filter.
Tell us what your ideal customer wants, what problem they are solving, and why your offer is relevant.
Choose either focused keywords or IAB categories that connect the surrounding topic with your campaign.
The selected advertising option and destination should make the next step clear and consistent for the visitor.
Specify geographies, devices, browsers, conversion events, and attribution requirements for the campaign.
The surrounding topic and the visitor-selected advertising choice create the context for the visit.
Contextual ads are presented as a separate group of choices; in-content links are a different traffic format.
Our team confirms current fit, placement approach, possible scale, pricing, measurement, and campaign terms before anything goes live.
The surrounding page topic gives the placement its context. The visitor then chooses a relevant advertising option before continuing to your landing page.
It means a distinct group of clickable advertising choices presented within or alongside relevant content. It is an advertising format, not software that blocks ads.
Contextual ads appear as a separate advertising unit. In-content links are integrated into the editorial copy. Both require a visitor click before reaching the campaign destination.
Yes. Each request group uses either focused keywords or controlled IAB categories, then adds explicit geography, device, and browser requirements.
No. An application starts a human review. Availability, placement approach, possible scale, pricing, launch timing, and campaign terms are confirmed separately, and performance is measured after launch.
Tell us about your ideal customer, offer, relevant topics, landing page, and delivery requirements.
Apply for Buyer AccessUse the IAB Content Taxonomy to describe the content environments relevant to your campaign. Controlled category IDs give buyers and our team a consistent language for contextual fit.
Request the countries or subnational markets that matter to your campaign. Traffic geography is explicit and never inferred from page language, interface locale, or your company location.
Choose the device classes your landing experience is designed for, including desktop, mobile, or tablet. Matching delivery requirements to the destination helps us review campaign fit.
Specify the browser environments your landing page supports and any that should be excluded. Browser criteria stay explicit instead of being inferred from device or geography.
Request the mobile carriers or internet providers that matter to your campaign, in any market worldwide. Network criteria stay explicit and are never inferred from geography or device.