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Choose the device types, operating systems, and OS versions your offer actually supports — an iOS app install, a Windows-only download, a minimum Android release — and exclude the rest. These criteria stay explicit for each request group and are reviewed against your destination before anything goes live.
Device targeting describes the technical environment a visit arrives in: the kind of device, the operating system running on it, and the version of that system. Where an offer only works on one platform — an app install, an OS-specific download, a checkout that needs a recent release — it is the difference between traffic that can convert and traffic that cannot.
An iOS campaign and an Android campaign are different products. Buy the platform your app is built for and put the whole budget behind it.
Software downloads, OS-dependent tools, and device-specific promotions only convert on the systems that support them.
Where your app or checkout depends on a recent operating system release, state the minimum and buy above it.
Separate request groups per platform give you a clear read on each, rather than one blended number you cannot act on.
Tell us the device types, operating systems, and any minimum versions your landing page, app, or download actually works on.
Select the device types — desktop, mobile, tablet — and platforms for each request group, and run separate groups when they need different creative or destinations.
State which device types, operating systems, and versions this campaign should run on, and any you would rather leave out.
Our team reviews your requirements against the destination and confirms fit, possible scale, pricing, and terms separately.
Traffic reaches us on every mainstream device type and operating system, across current and older versions. What a request settles is how much is available for your exact combination, at what price, and when it can start.
Device type and operating system describe the environment a visit arrives in. They are not a statement about a person’s identity, demographics, or purchase intent.
Device, system, and version requirements and exclusions live in the written brief and are reviewed alongside your other controls.
Yes. Device type and operating system are separate controls and can be used individually or together, so a campaign can request mobile traffic on one platform without the other.
Desktop, mobile, and tablet. Each request group carries its own device requirements, and review confirms the volume achievable for your combination.
Yes. Where an app, download, or checkout depends on a particular release, state the version requirement in the brief and it is applied alongside your other criteria.
Yes. Create a request group per platform. Each group carries its own device type, operating system, geography, language, browser criteria, and landing page.
No. Device type and operating system describe the hardware and platform a visit comes from; browser targeting describes the software used to view the page. They are separate controls, and none is inferred from another.
No. It describes the technical environment of the visit, not the identity, demographics, or intent of a person.
Tell us which device types, operating systems, and versions your offer supports, which must be excluded, and where visitors should land.
Apply for Buyer AccessUse the IAB Content Taxonomy to describe the content environments relevant to your campaign. Controlled category IDs give buyers and our team a consistent language for contextual fit.
Request the countries or subnational markets that matter to your campaign. Traffic geography is explicit and never inferred from page language, interface locale, or your company location.
Choose the device classes your landing experience is designed for, including desktop, mobile, or tablet. Matching delivery requirements to the destination helps us review campaign fit.
Specify the browser environments your landing page supports and any that should be excluded. Browser criteria stay explicit instead of being inferred from device or geography.
Request the mobile carriers or internet providers that matter to your campaign, in any market worldwide. Network criteria stay explicit and are never inferred from geography or device.
That is what the review determines. Every mainstream device type and operating system is represented, so the question is not whether a platform exists but how much is available for your full combination — device and OS plus geography, network, format, and content targeting. We confirm achievable volume, pricing, and launch timing before anything goes live.