Target Traffic by Device and Operating System
Choose the device types, operating systems, and OS versions your offer actually supports — an iOS app install, a Windows-only download, a minimum Android release — and exclude the rest. These criteria stay explicit for each request group and are reviewed against your destination before anything goes live.
What Is Device and Operating System Targeting?
Device targeting describes the technical environment a visit arrives in: the kind of device, the operating system running on it, and the version of that system. Where an offer only works on one platform — an app install, an OS-specific download, a checkout that needs a recent release — it is the difference between traffic that can convert and traffic that cannot.
Send App Installs to the Right Platform
An iOS campaign and an Android campaign are different products. Buy the platform your app is built for and put the whole budget behind it.
Match Platform-Specific Offers
Software downloads, OS-dependent tools, and device-specific promotions only convert on the systems that support them.
Set a Version Floor
Where your app or checkout depends on a recent operating system release, state the minimum and buy above it.
Read Results Cleanly
Separate request groups per platform give you a clear read on each, rather than one blended number you cannot act on.
Build a Device-Targeted Request
Start With What Your Offer Supports
Tell us the device types, operating systems, and any minimum versions your landing page, app, or download actually works on.
Choose Device and OS Per Group
Select the device types — desktop, mobile, tablet — and platforms for each request group, and run separate groups when they need different creative or destinations.
Narrow the Platform Mix
State which device types, operating systems, and versions this campaign should run on, and any you would rather leave out.
Confirm Before Launch
Our team reviews your requirements against the destination and confirms fit, possible scale, pricing, and terms separately.
What Device Targeting Does—and Does Not—Mean
Coverage Is Broad, Volume Varies
Traffic reaches us on every mainstream device type and operating system, across current and older versions. What a request settles is how much is available for your exact combination, at what price, and when it can start.
Technical Environment, Not Personal Identity
Device type and operating system describe the environment a visit arrives in. They are not a statement about a person’s identity, demographics, or purchase intent.
Explicit and Reviewable
Device, system, and version requirements and exclusions live in the written brief and are reviewed alongside your other controls.
Device and Operating System Targeting Questions
Can I target by operating system as well as device type?
Yes. Device type and operating system are separate controls and can be used individually or together, so a campaign can request mobile traffic on one platform without the other.
Which device types can I request?
Desktop, mobile, and tablet. Each request group carries its own device requirements, and review confirms the volume achievable for your combination.
Can I target a minimum operating system version?
Yes. Where an app, download, or checkout depends on a particular release, state the version requirement in the brief and it is applied alongside your other criteria.
Can I run separate iOS and Android campaigns?
Yes. Create a request group per platform. Each group carries its own device type, operating system, geography, language, browser criteria, and landing page.
Is device targeting the same as browser targeting?
No. Device type and operating system describe the hardware and platform a visit comes from; browser targeting describes the software used to view the page. They are separate controls, and none is inferred from another.
Does device targeting tell you anything about the visitor personally?
No. It describes the technical environment of the visit, not the identity, demographics, or intent of a person.
How much traffic can I get on a specific platform?
That is what the review determines. Every mainstream device type and operating system is represented, so the question is not whether a platform exists but how much is available for your full combination — device and OS plus geography, network, format, and content targeting. We confirm achievable volume, pricing, and launch timing before anything goes live.
Ready to Reach the Platforms That Convert?
Tell us which device types, operating systems, and versions your offer supports, which must be excluded, and where visitors should land.
Apply for Buyer Access