Direct-to-Site Traffic Built Around Your Campaign
Connect relevant visitors directly with your landing page, without an intermediate content page or another click. Define your ideal customer, intent, traffic geography, devices, and browsers, and our team will evaluate the current fit.
What Is Direct-to-Site Traffic?
Direct-to-site traffic sends an eligible visit directly to an advertiser's landing page without first sending the visitor through a content page or requiring another click. It is also called direct-navigation or redirect traffic in parts of the industry.
A Direct Path to Your Site
The visitor goes to the landing page you select without an intermediate content page or an additional click.
Built Around Your Ideal Customer
Tell us who they are and why they buy so we can evaluate the intent most relevant to your offer.
Keyword or IAB Category Targeting
Use focused keywords or controlled IAB content categories to describe the commercial intent or content context that fits the campaign.
Explicit Traffic Requirements
Specify requested geographies, devices, and browsers. Nothing is inferred from page language, your location, or another filter.
Build Direct-to-Site Traffic Around Your Conversion Goal
Start With the Landing Page
Share the destination and offer so we can evaluate whether the page matches the traffic you want to receive.
Match Intent to the Offer
Choose keywords or IAB categories that reflect the problem, product, or service your ideal customer is considering.
Control the Delivery Environment
Specify geographies, devices, and browsers that your offer and landing experience are prepared to support.
Measure the Right Outcome
Define the conversion event, attribution requirements, and reporting signals you will use to evaluate the campaign.
What You Can Expect From Direct-to-Site Traffic
Direct Delivery
Approved traffic goes to the landing page you select without an intermediate content page or another click.
Campaign-Level Control
Your brief defines the intent, geography, device, browser, destination, and measurement requirements.
Human-Led Launch
Our team confirms current fit, possible scale, pricing, measurement, and campaign terms before anything goes live.
Direct-to-Site Traffic Questions
Is direct-to-site traffic the same as redirect traffic?
Direct-to-site traffic is our buyer-facing term for an eligible visit sent directly to your landing page. Parts of the industry also call the format direct-navigation or redirect traffic.
Can I target direct-to-site traffic by keyword or IAB category?
Yes. Each request group uses either focused keywords or controlled IAB categories, then adds explicit geography, device, and browser requirements.
Can I specify traffic geography, device, and browser?
Yes. State the exact markets and delivery environments you want for each request group. Page language and company location are never used as substitutes for traffic geography.
Does applying guarantee traffic or sales?
No. An application starts a human review. Availability, scale, pricing, launch timing, and campaign terms are confirmed separately, and performance is measured after launch.
Ready to Build a Direct-to-Site Traffic Plan?
Tell us about your ideal customer, landing page, targeting, and delivery requirements.
Apply for Buyer Access