Target Traffic by IAB Content Category
Use controlled IAB Content Taxonomy categories to describe the content environments relevant to your campaign. Choose compatible traffic formats, then specify requested geographies, devices, and browsers, and our team will evaluate the current fit.
What Is IAB Category Targeting?
The IAB Content Taxonomy is a shared language for describing what content is about. In a Giant Panda request, category targeting lets you select controlled content categories instead of supplying keywords for that request group. Categories describe content context—not a person's identity, demographics, interests, or purchase intent.
A Shared Content Language
Controlled category labels give media buyers and our team a consistent way to describe the content context requested for a campaign.
One Targeting Path Per Request Group
Choose IAB categories or focused keywords for a request group—not both. Create separate groups when you need both targeting approaches.
Compatible Traffic Formats
Request direct-to-site traffic, contextual advertising, or in-content links, subject to review for the selected categories.
Explicit Delivery Requirements
Specify requested geographies, devices, and browsers. Interface language and buyer location never substitute for traffic geography.
Browse IAB Content Categories
Browse the current catalog through 35 top-level topics and 493 category paths. Choose categories that describe the content context relevant to your campaign, then add traffic-format and delivery requirements. Category inclusion provides a shared request language; it does not by itself indicate current traffic availability.
Build an IAB-Targeted Traffic Request
Describe the Campaign Context
Tell us about your ideal customer, offer, landing page, and why the selected content categories are relevant.
Choose Controlled Categories
Select one to ten IAB categories for a request group instead of submitting keywords for that group.
Choose Traffic Formats and Filters
Select one or more requested formats, then specify traffic geographies, devices, browsers, and exclusions.
Define Measurement Requirements
Share the conversion event, attribution requirements, and reporting signals you will use to evaluate the campaign.
What IAB Categories Do—and Do Not—Mean
Content Context, Not Personal Identity
A category describes what content is about. It does not establish a visitor's identity, demographics, interests, or purchase intent.
A Request, Not an Availability Claim
The existence of a category—or its presence in the buyer brief—does not confirm current serviceability, volume, pricing, or launch timing.
Human-Led Campaign Review
Our team confirms category fit, compatible formats, current availability, possible scale, pricing, measurement, and campaign terms before anything goes live.
IAB Category Targeting Questions
What is the IAB Content Taxonomy?
It is an industry taxonomy that provides a shared language for describing what content is about. Giant Panda uses controlled category choices to make buyer requests consistent and reviewable.
Are IAB content categories audience segments?
No. They describe content context. They do not by themselves identify a person or establish demographics, interests, or purchase intent.
Can I use keywords and IAB categories in the same request group?
No. Each request group uses one targeting path: focused keywords or controlled IAB categories. You can create separate groups when a campaign needs both approaches.
Which traffic formats can use IAB category targeting?
You may request direct-to-site traffic, contextual advertising, or in-content links. Category and format compatibility is confirmed during human review.
Can I select more than one IAB category?
Yes. A request group can include one to ten controlled categories, subject to validation and review.
Does selecting a category mean traffic is available?
No. Category selection starts a review. Current serviceability, availability, possible scale, pricing, launch timing, and campaign terms are confirmed separately.
Ready to Build an IAB-Targeted Traffic Plan?
Tell us about your ideal customer, relevant content categories, preferred traffic formats, landing page, and delivery requirements.
Apply for Buyer Access