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Use controlled IAB Content Taxonomy categories to describe the content environments relevant to your campaign. Choose compatible traffic formats, then specify requested geographies, devices, and browsers, and our team will evaluate the current fit.
The IAB Content Taxonomy is a shared language for describing what content is about. In a Giant Panda request, category targeting lets you select controlled content categories instead of supplying keywords for that request group. Categories describe content context—not a person's identity, demographics, interests, or purchase intent.
Controlled category labels give media buyers and our team a consistent way to describe the content context requested for a campaign.
Choose IAB categories or focused keywords for a request group—not both. Create separate groups when you need both targeting approaches.
Request direct-to-site traffic, contextual advertising, or in-content links, subject to review for the selected categories.
Specify requested geographies, devices, and browsers. Interface language and buyer location never substitute for traffic geography.
Browse the current catalog through 35 top-level topics and 493 category paths. Choose categories that describe the content context relevant to your campaign, then add traffic-format and delivery requirements. Category inclusion provides a shared request language; it does not by itself indicate current traffic availability.
Tell us about your ideal customer, offer, landing page, and why the selected content categories are relevant.
Select one to ten IAB categories for a request group instead of submitting keywords for that group.
Select one or more requested formats, then specify traffic geographies, devices, browsers, and exclusions.
Share the conversion event, attribution requirements, and reporting signals you will use to evaluate the campaign.
A category describes what content is about. It does not establish a visitor's identity, demographics, interests, or purchase intent.
The existence of a category—or its presence in the buyer brief—does not confirm current serviceability, volume, pricing, or launch timing.
Our team confirms category fit, compatible formats, current availability, possible scale, pricing, measurement, and campaign terms before anything goes live.
It is an industry taxonomy that provides a shared language for describing what content is about. Giant Panda uses controlled category choices to make buyer requests consistent and reviewable.
No. They describe content context. They do not by themselves identify a person or establish demographics, interests, or purchase intent.
No. Each request group uses one targeting path: focused keywords or controlled IAB categories. You can create separate groups when a campaign needs both approaches.
You may request direct-to-site traffic, contextual advertising, or in-content links. Category and format compatibility is confirmed during human review.
Yes. A request group can include one to ten controlled categories, subject to validation and review.
No. Category selection starts a review. Current serviceability, availability, possible scale, pricing, launch timing, and campaign terms are confirmed separately.
Tell us about your ideal customer, relevant content categories, preferred traffic formats, landing page, and delivery requirements.
Apply for Buyer AccessUse the IAB Content Taxonomy to describe the content environments relevant to your campaign. Controlled category IDs give buyers and our team a consistent language for contextual fit.
Request the countries or subnational markets that matter to your campaign. Traffic geography is explicit and never inferred from page language, interface locale, or your company location.
Choose the device classes your landing experience is designed for, including desktop, mobile, or tablet. Matching delivery requirements to the destination helps us review campaign fit.
Specify the browser environments your landing page supports and any that should be excluded. Browser criteria stay explicit instead of being inferred from device or geography.
Request the mobile carriers or internet providers that matter to your campaign, in any market worldwide. Network criteria stay explicit and are never inferred from geography or device.